Share of eye objective
When Australians are watching Television and Video on any screen - What type of Video content are they watching? How are they watching? Where are they watching? On what device and for how long?
85%
of Australians watch some form Linear TV in their viewing day
(reach 14+)
- Linear TV
- Online video - free
- Online video - pay
61%
of video time for young millennials (P14-24) is spent with linear TV
Linear TV vs Online video share of daily viewing minutes
Online Video Reach
Nearly a third of Australians watch online video on a typical day
Online video use is skewed to young adults and social video with 65% of 14-24's using in a typical day
% watching online video on a typical day
% watching social video on a typical day
Free ONLINE vs paid online video
% of time spent viewing online video
Online video - Free vs Paid by daypart
Free or Ad-funded video dominates consumption in minutes of all online video with paid or transactional video achieving it's greatest share after 6pm on a typical day
Online Video - Home vs. Out of Home
Out of home online video viewing peaks in the morning at work and afternoon during the commuter zone - Online viewing at home
peaks in the late evening
Online video viewing home vs out of home
- Research conducted by Edison Research www.edisonresearch.com
- 1145 Online and Offline Sample completed in September via a Daily Diary amongst 14+ nationally
- Funded jointly by Seven Network, Yahoo!7, Pacific Magazines, West Australian Newspapers and Presto