Share of eye objective

When Australians are watching Television and Video on any screen - What type of Video content are they watching? How are they watching? Where are they watching? On what device and for how long?

85%

of Australians watch some form Linear TV in their viewing day
(reach 14+)

  • Linear TV
  • Online video - free
  • Online video - pay

61%

of video time for young millennials (P14-24) is spent with linear TV

Linear TV vs Online video share of daily viewing minutes

Online Video Reach

Nearly a third of Australians watch online video on a typical day

Online video use is skewed to young adults and social video with 65% of 14-24's using in a typical day

% watching online video on a typical day

% watching social video on a typical day

P14-24
P25-52
total 14+

Free ONLINE vs paid online video

% of time spent viewing online video

Online video - Free vs Paid by daypart

Free or Ad-funded video dominates consumption in minutes of all online video with paid or transactional video achieving it's greatest share after 6pm on a typical day

Online Video - Home vs. Out of Home

Out of home online video viewing peaks in the morning at work and afternoon during the commuter zone - Online viewing at home
peaks in the late evening

Online video viewing home vs out of home